Estate Agents in Brighton and Hove - Brighton and Hove Estate Agents

Estate agents and Letting agents in Brighton and Hove, houses for sale and to rent in Brighton and Hove, flats for sale for sale and to rent in Brighton and Hove

Brighton and Hove estate and letting agents woke up on New Years day to find that Brighton had been invaded by the French. Unlike 1066, this was a bloodless invasion although a few noses have been put out of joint.

The Where On Earth Group, the Franco-Dutch Internet company who own Europe's largest Property Internetwork, have set their sites on the UK Estate Agents, Letting Agents and property for sale markets and targeted Brighton and Hove as the first stepping stone into the lucrative UK property market.

"Brighton and Hove Estate Agents, in fact all the UK Estate Agents we looked at aren't using the Internet to it's full potential." Says Leo Osseweijer, Where On Earth's head of IT. "For the most part, estate and letting agents are either using their web sites like you would dangle a fishing rod off the end of Brighton Pier or their estate agents website default to websites that host their property for sale for them. This means they are all dangling their fishing rods in the same pond, paying for the right to go fishing and paying for their own advertising to direct traffic to these property for sale sites."

Little wonder then why there are so many estate and letting agents in Brighton and Hove. None can gain an advantage over the other without huge investment in advertising and all these estate agents are involved in a scramble to buy more and more advertising to sell the few properties they have for sale. None seem to have grasped that the Internet is their biggest asset as well as their most important weapon in their marketing armoury.

Where On Earth's approach to marketing over the Internet is totally different to anything the UK has to offer. When they create or optimise an exiting Internet site, they build a web site like a trawler dragging a huge net. The bigger the net, the more clients they catch.

The company is targeting estate and letting agents, interior designers, kitchen designers, bathroom suppliers, fitted bedroom designers, flooring specialists, furniture and furnishing retailers, mortgage brokers and a host of other businesses related to anyone buying a new home.

Every web site they design or optimise for Brighton and Hove will carry access to information about everything a new home buyer needs. The web sites are optimised for the search engines, so no matter which web site a potential buyer finds, no matter what they are looking for, they will find details of all properties for sale in Brighton and Hove, kitchens, furniture, interior designers etc. Although Where On Earth already have twenty Internet sites advertising property in Brighton and Hove, the easiest way to grasp this concept is to visit the first five web sites they have designed for Brighton and Hove estate agents and related businesses.

Brighton Estate Agents Stephen Williams http://www.estate-agents-brighton.com
Brighton estate Agents - Max Huzinga http://www.brighton-estateagents.com
Interior Designers - Jordans of Rottingdean http://www.jordans-of-rottingdean.com
Wedding gift and fine china - Havershams http://www.havershams-of-rottingdean.com
Brighton and Hove Estate Agents http://www.brighton-estate-agents-hove.com

It is obvious that anyone looking to buy a property in Brighton and Hove will also be interested in fitted kitchens, bathrooms, mortgages etc and anyone looking for furnishings, interior designers and the like are also likely to be in the market for a property. All these web sites carry the estate agents properties and the estate agents the databases for people to find fitted kitchens etc. All companies involved benefit from people finding any participating web sites. As more estate agents and related companies get involved, so their Internet exposure expands.

Where On Earth have the skills, as search engine optimisers to put any web site they design into the top ten of all the major search engines, creating a network of web sites that anyone using the search engines must find. However, they limit the number of companies, using their services in any given town. This means that those estate agents and related companies not using their services are placed at a huger disadvantage where the Internet search engines are concerned.

So if you have a property for sale in Brighton and Hove and you understand the importance of the search engines, you would do best to place your property for sale with estate Agents using the Where On Earth Group.

The company have already optimised some of their web sites for Eastbourne and Worthing having obtained most of the top positions on the major search engines for houses and flats for sale in Brighton and Hove.

This form of Internet market is a slow and expensive process, but after eight years of developing the infrastructure and software in order to achieve these kind of results, it places Where on Earth in an unassailable position as far as any would be competition is concerned.